Buyers who fit your market
Reach the decision-makers and buying influencers whose responsibilities connect to your offer.
B2B appointment setting
More qualified sales conversations.
Less time chasing prospects.
Reach relevant buyers through research-backed, personalized email and LinkedIn outreach. We engage prospects, qualify their interest and arrange meetings worth having.
For our first 2–3 founding clients
No setup fee or monthly retainer. Pay per qualified meeting that takes place.
- The right starting point
A relevant account
A business that fits your market, with a credible reason to talk.
- A considered approach
A personalized conversation
Email and LinkedIn outreach connected to the buyer's responsibilities.
- The outcome
A qualified meeting
Informed interest, useful context and attendance checked.
Your team leads the sales conversation.
For B2B service and software businessesResearch-backed. Personally relevant. Built around your offer.
Make room for the work that matters
We handle the prospecting.
You handle the sales conversations.
Time back for your sales team
Spend less of your day researching accounts, finding contacts and chasing replies.
A more relevant first conversation
Give prospects a considered reason to respond, with outreach shaped around their business.
Interest before the invitation
Meet people who understand your offering and have knowingly agreed to discuss it.
What you get
More than a
calendar invitation.
An arranged meeting, qualification against your criteria and the background to make the conversation useful. You receive the account context, supporting evidence and agreed discussion topic. We verify attendance afterwards.
Illustrative meeting brief
The context, before
the conversation.
A fictional example for a specialist recruitment firm.
- Account & buyer
- A software business within the agreed ICP. An engineering leader involved in hiring.
- Reason for outreach
- Engineering vacancies listed on the company's careers page, with the source and research date included.
- Interest & discussion
- The prospect has agreed to discuss specialist recruitment support for engineering roles.
- Arrangements & attendance
- Meeting details shared with your team. Attendance checked after the conversation, before billing.
The account background and agreed discussion topic, ready for your team.
What we mean by qualified.
- 01
ICP fit
The company matches your agreed target market and business characteristics.
- 02
Relevant buyer
The attendee is a decision-maker or has meaningful influence over the business area.
- 03
Relevant business reason
A relevant business circumstance, initiative, challenge or need gives the prospect a reason to discuss your offering.
- 04
Genuine, informed interest
The prospect understands your offering and knowingly agrees to discuss it.
- 05
Actual attendance
The prospect attends. A booking alone is not a billable attended meeting.
We agree what makes a meeting qualified for your business and how attendance is confirmed before your pilot begins.
How Pertiqa works
From the right accounts
to meaningful conversations.
- 01
Understand your business
Agree your services, target market, ideal customer profile and qualification criteria.
- 02
Research relevant opportunities
Find suitable accounts and check observable business developments connected to your offer.
- 03
Start personalized conversations
Approach relevant buyers through email and LinkedIn with a reason that relates to their work.
- 04
Engage and qualify
Manage replies and useful follow-ups. Establish genuine interest in discussing your offering.
- 05
Arrange and hand over
Coordinate the meeting, share the relevant background and verify attendance.
Your team takes it from there: sales presentations, proposals, negotiations and closing.
Signal-informed prospecting
A better reason
to reach out.
Company size and industry tell us where to start. Relevant hiring, expansion, leadership changes or new initiatives help us find a timely reason to contact a buyer.
We check company websites, careers pages and public updates for accurate, recent information connected to your offer.
Illustrative example · fictional scenario
Managed IT services.
A business expanding its operations.
Public company updates and a careers page could reveal a useful business context.
- Observable developments
- An additional business location is announced. The company is also recruiting an IT infrastructure specialist.
- Potential relevance
- Growing operations may bring new infrastructure and multi-location support requirements.
A relevant conversation starter“As you add another location, how are you approaching IT support across the business?”
These developments provide context, not proof of purchase intent. We establish interest through conversation.
Who is behind Pertiqa
Built on real
B2B outreach experience.
Careful research.
A considered approach.
A useful conversation.
Experience behind the approach.
Founder Ayaz Bashir brings over nine years of experience in prospect research, contact discovery, lead generation and recruitment sourcing, including work supporting UK and European teams.
His background includes account research, decision-maker identification, cold email and LinkedIn outreach. At Pertiqa, he applies that experience to finding relevant buyers and developing qualified sales conversations.
Ayaz BashirFounder, Pertiqa
View profileWho we work with
A focused offer.
A clearly defined buyer.
We work best with B2B businesses that know their customers, have a service or product worth discussing and can run their own sales conversations.
- 01
IT services & managed service providers
A defined service and a clear understanding of the businesses you support.
- 02
Cloud & cybersecurity consulting
Specialist expertise with a specific business audience and relevant use case.
- 03
B2B recruitment firms
A focused hiring market, role specialism or industry niche.
- 04
Specialized B2B service companies
A clear offer that solves a recognizable business problem.
- 05
B2B software companies
A validated offering and a team ready to lead the sales conversation.
We review your offer and target market together to decide whether a pilot is a good fit.
For our first 2–3 founding clients
Start with a defined pilot.
Pay for qualified meetings.
A practical way to test the service in your market, with clear expectations on both sides.
Discuss a PilotNo setup fee.
No monthly retainer.
Pay per qualified meeting that takes place.
- Agreed ICP and qualification criteria
- Defined pilot scope and duration
- Clear fees, payment and attendance rules
You pay for meetings that meet the agreed criteria and take place. We define the pilot around your market, without guaranteeing a meeting volume.
Before we talk
Questions,
answered.
What does Pertiqa handle?
We handle the agreed account research, personalized outreach, replies, prospect qualification, meeting coordination and attendance verification. You lead the sales conversations that follow.
Is the service right for our business?
It is best suited to B2B service and software businesses with a focused offer, a defined buyer and the capacity to handle sales conversations. We assess fit together before agreeing a pilot.
Which outreach channels do you use?
Cold email and LinkedIn. We agree the outreach approach with you before launch and use LinkedIn in line with its platform rules.
How do research and buying signals improve targeting?
We look beyond basic company information to identify relevant business activity, such as hiring, expansion, leadership changes and new initiatives. These insights help us prioritize suitable prospects and develop personalized outreach that connects your services to their business circumstances.
How do you qualify a prospect’s interest?
Through the outreach conversation, we confirm that the prospect understands your offering, has a relevant business reason to explore it and wants to discuss it with your team.
What makes a meeting qualified and billable?
A qualified meeting brings together a prospect who matches your agreed target customer profile, holds a relevant business role and has expressed genuine interest in discussing your offering. We provide relevant context before handing over the sales conversation and confirm attendance afterwards.
What happens if someone doesn’t attend?
A no-show is not billed as a qualified, attended meeting. We agree how to handle follow-up, rescheduling and cancellations before your pilot begins.
Does Pertiqa close deals?
No. We arrange qualified sales meetings with relevant prospects. Your team conducts the sales conversations, presents your services, manages proposals and closes deals.
How does the founding-client engagement work?
For our first two or three founding clients, there is no setup fee or monthly retainer. You pay per qualified meeting that takes place. We agree the qualification criteria, fees, pilot scope, duration and payment terms before launch.
What happens after I submit an enquiry?
Verify your work email using the link we send you. We then receive your enquiry, send a confirmation and review your offering and target audience. We reply to discuss fit and possible next steps. Submitting the form does not commit you to a service.
Discuss a pilot
Let's discuss
the buyers you
want to reach.
Tell us what you sell and who you want to meet. We'll review your offering and audience to see whether a pilot is a good fit.
- 01 Share your business and target market.
- 02 Verify your work email.
- 03 We review your enquiry and reply.
No commitment to a campaign. We agree the scope together before any work begins.